Internal communication plays a critical role in building unifying, transparent, and productive workplaces. On this front, internal comms video have emerged as a highly effective tool for organisations of all sizes. By leveraging video content, companies can seamlessly communicate organisational messages, driving greater engagement and ensuring clarity across teams.
Defining Internal Comms Videos and Their Purpose
Internal communication videos, often referred to as internal comms videos, are video content developed specifically for in-house use within an organisation. These videos serve as a medium to share information, updates, and training in a format that is often more impactful than emails or written memos. Made accessible to employees across locations, these videos act as a bridge that connects leadership, management, and teams, fostering better understanding and collaboration.
Whether it’s introducing new hires during onboarding, providing operational guidance, communicating corporate updates, or rolling out training sessions, internal comms videos are a versatile solution adaptable to a range of goals within a company.
Benefits of Using Internal Comms Videos
The growing use of video-based communication in workplaces is driven by its wide-ranging benefits:
Enhanced Employee Engagement
Videos are inherently more engaging than text-based communication. By incorporating visuals, sound, and storytelling, they can hold attention more effectively, ensuring the intended message resonates with employees and is retained longer.
Streamlined Communication
With internal comms videos, organisations can communicate critical information consistently and clearly. Video ensures that everyone, wherever they are, receives the same message simultaneously with reduced room for misinterpretation.
Cost-Effective and Efficient
Creating a video may seem resource-intensive at first, but it saves significant time and costs in the long run. For example, a training video can reduce the need for repeated in-person sessions, offering employees the flexibility to access the material multiple times.
Bridging Gaps for Remote Teams
For companies with distributed teams or a remote-first approach, videos help maintain a connection. They allow leaders to address employees directly and cultivate a sense of togetherness, even when team members are miles apart.
Measurable Impact
Modern video-sharing platforms offer analytics that tracks viewership and engagement levels. This data provides crucial insights into what works for employees, helping fine-tune communication strategies for optimal results.
Examples of Effective Internal Comms Videos
Companies often utilise internal comms videos across various scenarios:
- Onboarding and Orientation
Welcome videos for new hires set a positive tone, explaining company culture and expectations in an engaging manner that builds excitement to join the team.
- Training Modules
Short, focused videos make delivering essential training content efficient while allowing employees to watch and learn in their own time.
- Corporate Announcements
Beyond standard updates, CEOs or senior leaders often use videos to deliver vital messages, such as organisational changes or celebrating company-wide achievements.
- Policy Updates
Videos outlining updates to company policies can provide clearer context than traditional text-based documents, reducing confusion.
- Celebrations and Recognition
Highlighting employee milestones, team achievements, or company anniversary celebrations through video strengthens morale and a sense of belonging.
Best Practices for Creating Internal Comms Videos
Creating internal comms videos takes skill and planning to be effective. Focus on these key points:
Start with a clear purpose—what’s the main takeaway? Whether it’s practical instructions or inspiring team connection, being specific ensures alignment with your goals. Keep the tone conversational and approachable for authenticity that resonates with employees.
Shorter videos get better engagement, so aim for 2-4 minutes. Use visuals, captions, and animations to boost understanding and ensure accessibility. Lastly, consistent branding with colours, logos, and fonts reinforces unified communication.
Building a Connected Workforce Through Better Communication
Internal comms videos are not just tools to transmit information; they’re opportunities to build stronger connections within your workforce. They simplify communication, foster engagement, and allow organisations to address their people inclusively, no matter where they are. For HR professionals, corporate communicators, and small business owners alike, these videos represent an invaluable asset for navigating the modern workplace.