An Intro to Amazon’s Search Algorithm

Before we get into tips and tricks, let’s briefly discuss how Amazon’s search algorithm works. Amazon uses a combination of factors to determine which products to show for a given search. These factors include things like product title, description, price, customer reviews, etc.

Additionally, Amazon takes into account the user’s search history and purchase history when determining which products to show. So, if you’ve been searching for “running shoes” on Amazon, you’re likely to see more results for running shoes when you do a search than someone who has never searched for running shoes on Amazon before.

Finally, Amazon also considers the time of day and location when determining which products to show. So, if you search for “running shoes” on Amazon at night, you may see different results than someone who searches for the same thing during the day.

Now that we’ve briefly discussed how Amazon’s search algorithm works, let’s get into some tips and tricks for improving your Amazon SEO.

Use Keywords in Your Product Title

One of the most important factors that Amazon takes into account when determining which products to show for a given search is the product title. When creating your product title, be sure to include relevant keywords that describe your product.

For example, if you are selling a pair of running shoes, you would want to include keywords like “running shoes”, “athletic shoes”, or “sneakers” in your product title. Including these keywords will help Amazon understand what your product is and match it with relevant searches.

Include Keywords in Your Product Description

Another important factor that Amazon takes into account when determining which products to show for a given search is the product description. Just like with the product title, you want to include relevant keywords in your product description.

Including keywords in your description will help Amazon understand what your product is and match it with relevant searches. Additionally, including keywords in your description can also help improve your click-through rate (CTR).

CTR is a measure of how often people who see your product page click on your listing. A higher CTR means that more people are finding your product page relevant to their search and are clicking on it.

If you want to learn more about how to optimize your product description for Amazon SEO, we recommend checking out this guide from Amazon.

Use High-Quality Images

Another important factor that can impact your Amazon SEO is the quality of the images you use on your product pages. Customers want to see clear, high-quality images of the products they’re considering purchasing.

Including multiple images (and even videos) can also be helpful in increasing your CTR. People want to see what they’re buying, so giving them multiple angles and views of your product can be helpful in convincing them to click on your listing.

If you want to learn more about how to optimize your images for Amazon SEO, we recommend checking out this guide from Amazon.

Include Customer Reviews

Another factor that Amazon takes into account when determining which products to show for a given search is customer reviews. Customers trust reviews from other customers, so having positive reviews can help increase your CTR.

If you have any negative reviews, be sure to respond to them in a professional and helpful manner. Showing that you care about your customers and their experience with your product can go a long way in increasing customer trust.

You can also use customer reviews as an opportunity to improve your product. If you see a common complaint in customer reviews, that’s likely something you want to address with future iterations of your product.

Use Amazon Sponsored Products

Finally, one of the best ways to improve your Amazon SEO is to use Amazon Sponsored Products. Sponsored Products are ads that appear on Amazon when people search for certain keywords.

When someone clicks on a Sponsored Product ad, they are taken to the product page for that product.Sponsored Products can be a great way to get more eyes on your products and improve your CTR.

If you want to learn more about how to use Sponsored Products, we recommend checking out this guide from Amazon.

conclusion

By following these tips, you can improve your Amazon SEO and start ranking higher for relevant searches. Optimizing your product pages can help you get more eyes on your products and improve your sales.